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Anchoring Effect

The Anchoring Effect is a cognitive bias that describes the human tendency to rely too heavily on the first piece of information encountered (the 'anchor') when making decisions.
Anchoring Effect
At its core, the anchoring effect is a psychological heuristic that influences the way we interpret presented information. For example, if we are told to guess a person's weight after being told their height, we will predict the weight based on the anchor (height). The same principle applies to a wide range of situations such as negotiations, where the first price offered often serves as an imaginary anchor against which resulting offers are judged. It's a bias that occurs subconsciously, showing how our perceptions and decisions are influenced by contextual factors.