Divergent Thinking

Divergent thinking is about generating many different ideas about a topic or solution. It's often used when you need to produce several possible solutions or ideas, as in brainstorming. For example, this model is often used in creative processes, like when you have to come up with a new advertising campaign. Instead of focusing on a single, 'right' solution, you'd use divergent thinking to generate many options, then select the most promising ones to refine and develop further.