This mental model focuses on crafting a positive and powerful personal image to boost self-confidence and professional success.
In the 'Image of Success' mental model for personal branding, individuals create and maintain a positive and powerful self-image. This system involves identifying your unique strengths and values, crafting a personal brand statement, developing a professional image through dress and behavior, managing your online presence, and consistently behaving in ways that reflect your brand. For instance, a young professional may define her personal brand as 'creative, dedicated and forward-thinking.' She then maintains this image through her work, online presence, and interactions with others.
Your personal brand is what people say about you when you are not in the room - remember that. And more importantly, let's discover why! - Chris Ducker
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