Product-Market fit is about trying to understand how well a product satisfies the market's needs. It outlines harmonizing dynamic product features with real customer demands.
To understand product-market fit, picture a producer of eco-friendly kitchen products starting to create straw items made of bamboo. Before investing time, effort, and resources into production, the company must ensure the customers need or desire such a product. They conduct surveys on environmental awareness, investigate current market trends, assess competition, and initiate field tests for product reception. Only then, with affirmative customer feedback and high perceived ecological values, would it be determined that their bamboo straw product has a 'product-market fit'.
The only thing that matters is getting to product-market fit. - Marc Andreessen
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