SCAMPER Model is a creativity-enhancing mental model that helps in problem-solving and brainstorming sessions through various angles or perspectives.
SCAMPER is an acronym where each letter stands for a different type of thinking: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse. For instance, you're trying to improve a bicycle's design. 'Substitute' might mean replacing the material or changing the tires. 'Combine' might mean adding a basket for storage. 'Adapt' could involve making it suitable for different terrains, and so on. This model thus stimulates creative thinking and generates innovative ideas or solutions.
Innovations are new solutions that meet new requirements or existing market needs. This is accomplished through more effective products, processes, services, technologies, or business models.
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