This mental model suggests using the three stages of the archetypal hero's journey - departure, initiation and return - as a framework for crafting powerful business narratives.
In the context of business storytelling, the Hero's Journey is a versatile mental model that allows you to structure your narrative around a problem (departure), solution (initiation), and successful outcome (return). For example, you could narrate your company's journey of encountering an industry problem (departure), creating a product to solve it (initiation), and the positive results achieved by customers using the product (return). This engages the audience's emotions and makes them more receptive to your message.
Great storytellers understand how to use narrative and analogies to touch the heart and reach the soul. Storytelling in business is not only about the creation of the story but also about making the audience a part of your narrative - Shep Hyken
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