The Mere Exposure Effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
Psychologist Robert Zajonc's theory known as 'The Mere Exposure Effect' indicates people tend to prefer things they are familiar with. This can apply to various things like people, products, ideas, etc. The more we see or hear about something, the more we tend to like it. As per a simple example, take songs that you hear repetitively on the radio. At first, you may be indifferent or even dislike it. But after hearing it numerous times, you find yourself humming along and eventually liking the song. The same can be applied to marketing strategies where businesses expose consumers to their brand repetitively until consumers develop a preference for it.
We are biologically wired to feel comfortable with what is familiar - Robert Zajonc
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