The Ostrich Effect is a cognitive bias causing people to ignore negative information or unfavorable outcomes in their lives, resembling an 'ostrich burying its head in the sand'.
The ostrich effect illustrates the human tendency to avoid negative information. For example, an investor might avoid looking at his or her financial report when the market is down. This behavioral bias is harmful because it discourages individuals from confronting their problems directly, which might lead to dismissing important information for decision making. Correcting this biased behavior can improve financial and personal outcomes.
Face reality as it is, not as it was or as you wish it to be - Jack Welch
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