A mental model for effective segmentation, targeting and attracting the right audience by creating detailed customer personas and matching them with your product/service.
The Persona-Matching Model involves building intricate, well-rounded personas representing different customer segments and aligning those personas with your products or services. Consider a company selling video games. Their customer base may include diverse segments such as young adults seeking adventure, parents looking for educational games for their kids, or professional gamers seeking high-Tech equipment. By creating unique personas for each segment, the company can further refine its marketing strategies and messaging, ensuring a more personalized and effective connection with each target group.
People don't want to buy a quarter-inch drill. They want a quarter-inch hole - Theodore Levitt
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