The Pivot Model is a mental model used by entrepreneurs to adapt to new circumstances, evolve business strategies, and move toward successful outcomes.
The Pivot Model involves recognizing when a current strategy or path is not leading to the desired results, and then decisively changing direction. A common example is a tech startup realizing its product doesn't resonate with the intended market. Using the Pivot Model, the company would gather data, analyze it, and decide on a new direction – they may shift audience, modify the product, or even transform into a completely different industry.
The pivot isn’t an end, it’s a new beginning - Eric Ries
