The Rule of Seven underlines the power of repetition in branding and marketing. The theory posits that a prospective buyer needs to be exposed to your marketing message at least seven times before they genuinely consider your offer. The primary aim is to increase brand recognition and influence purchasing decisions. For example, a newly launched beverage company might implement this rule by running an advertising campaign featuring its product in various outlets like television, radio, billboards, social media, etc., aiming to ensure that potential customers have multiple encounters with the brand before making a purchase decision.