I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying. - Jeff Bezos
The purpose of a journey map is to illustrate the customer’s processes, needs, and perceptions throughout their interaction with your company - Megan Grocki
People don't want to buy a quarter-inch drill. They want a quarter-inch hole - Theodore Levitt
Every action is a tactical decision made in the shadow of uncertainty - John McDermott
When we don't consider second and subsequent order consequences, we get surprised. - Ray Dalio
"Look at the world through a different lens. Invert your perspective, and you'll find the solutions that others overlook."
